The Course Course

​​​​​​​The ultimate course on course creation.
 
What if you could get an online course finished and on its feet in the span of just six weeks?

Or, let me rephrase that: 

What if, in just a little over a month, you could add an asset to your business that continues to grow your business long after you have created it? 

...An asset that establishes your thought leadership, shares your gifts with the world, and helps people to have a better life or a better business or a better body or a better… 

...You fill in the blank.
That might sound a bit dramatic, but that is the reality of online courses.

If you want that reality to be your reality, I’ve got something for you:

The Course Course.

After generating over $1 million in profits (from selling online courses), I’ve packaged everything I know into one six-week program so that you can get your course out of your head and into the world.

Where it belongs.

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Praise for Courtney's Courses:

More cashflow, more customers:

"In this incredible (but somewhat saturated) age of internet marketing, it's a rare occurrence to come across a business mentor who truly walks their talk. Courtney Foster-Donahue is a no-fluff, get down to business, stay focused, achieve greatness and still-have-time-to-binge-watch-your-fave-shows kinda gal.

If you're ready to take the next step in your business, to boost your cash flow, and gain better and more engaged customers, I highly recommend working with Courtney."

-Katie Tassone-Milligan

 
Avoid analysis-paralysis:
“I love the order in which the modules are taught in The Course Course. The things I would have done last… The Course Course has you do early in course creation.

All the other moving parts are created and the big decisions are made so you can avoid analysis-paralysis — which is something I've suffered from many times.”

-Marni Pasch
A Streamlined Process:

“The Course Course helped me quickly and efficiently create and sell online programs that I’m proud of!

Before the Course Course, I had millions of ideas swimming around in my head. Now I have a streamlined process for turning them into courses that greatly benefit my customers.”

-Caity Hubert​​​​​​​
Now, you might be thinking: 

“That money stuff is all good and well, but I don’t want to just make an income,...
...I want to make an impact.“ 

To that I say: You are speaking my language.

I always come back to my number one goal:

Student Success > Sales


With 90% of my students buying more than one of my courses – not to mention a slew of testimonials and success stories and an army of affiliates – I feel like I’ve achieved this goal.

And let me tell you: Few things are more fulfilling.
Packaging your skills, systems, or strategies and sharing those things with the people who need them most...

Receiving daily emails from students thanking you for giving of your knowledge and expertise so that they may have a better business or a better life (or both)...

Seeing the results of your efforts in your bank account and in the way you’re able to bless your family...

That’s the stuff. 

That’s the stuff I teach inside The Course Course.

 Maybe you always wanted to create a course but never knew where to get started.

Maybe you have an idea but you don’t know how that could translate into an online course.

Maybe you find yourself getting stuck in analysis-paralysis.

Maybe the tech overwhelms you.

Maybe you hear words like launch, evergreen, membership plug-in, gamification, dripped content, sales page, module, upsell, downsell, conversion rate...

...and think you’ll never catch up to the learning curve.

Maybe you think...

...“Why would anyone care or want a course from me?”
None of those should be – or need to be – reasons to not create an online course.

But if you are stuck on where to start…

Or better yet, you want to learn the best strategies out there to turn your idea into a powerful and profitable asset for business...

The Course Course is for you. 

In fact, I made it just for you.
I'm ready. Sign me up!
"So who made this thing?"
Hi, I'm Courtney Foster-Donahue, creator of The Course Course!

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I'm a business and marketing expert, as well as a 4-time entrepreneur. 

And, oh yes! I've also created a few courses in my day.

Using what I've learned after building a 7-figure business (almost exclusively built on selling my online courses), I've packaged my strategies, skills, and systems, and now I'm sharing them with you, inside The Course Course!
I know, like you probably know, that the online course industry is kind of a big deal. 

Generating over $150 billion annually, the proof is in the numbers: People like learning through online courses.

But here's the thing: 

While $150 billion is a big number, it's far from divided evenly among all of the people who make courses. In fact, most courses out there flop and fail. So, only a few people get a big slice of that pie. 

There are far too many out there making online courses for the wrong reasons or the wrong audiences while using the wrong strategies.

But that doesn't have to be you.

Inside The Course Course you'll get exactly what you need to create a course that doesn't just serve your business, but your students, too.

If you have a strategy, a skill, or a system, you can have an online course.

The problem:
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Making an online course has way less to do with making a course and way more to do with making decisions. (Aaaand a lot of them.)

The solution: 

The Course Course! (Of course.)

But seriously, if you're stuck in the analysis-paralysis of...

Evergreen or launch?
Membership site or external platform?
Videos or slideshows?
Payment plans or pay in full?
Refund policy or no?
Private group or no?
Unlimited updates or no?
Workbooks? Worksheets? Cheatsheets?
Lifetime access? Limited Access? Dripped Access?
(And how do I even give them access?)
Budget for ads? Budget for building the course?
(Do I even need a budget?)

Oh, and the most important one of all:

How do I teach something so that a student doesn't just learn something, but implement something?
How do I facilitate a transformation?

I answer all of those questions ten-fold inside The Course Course.



Not only do I give you answers, I give you strategies;

Strategies that you can implement right away with little to no technical skill. 

Heck, even if you don't have a crystal clear course idea, I can help you with that, too!

Your online course is within reach.

​​​​​​​Let me help you get even closer.​​​​​​​
I'm ready. Sign me up!
So how does this work?

You are free to do it in your own time and in your own way since you have lifetime access.

However, if you want a little extra accountability, you can join me inside the student group (at no additional cost) as we implement live starting October 22.

That means that in just a few short weeks, you can have that course finished and on its feet (and growing your business!).

What's inside? What do the modules cover?
Module 1:
VALIDATING YOUR COURSE

- How to come up with a course idea that facilitates a transformation.

- How to validate your course idea so it best serves your (future) students.

- What lessons to include, regardless of your type of course or topic.

- What lessons should be bonuses (and the secret trick for determining the bonuses that will sell your program).

- How to name your course so that it gets your audience paying attention (and purchasing).

- How to determine the level of support your students need (and how to deliver that).

- How to craft teaching tools to help you not only facilitate learning, but implementation.
Module 2:
OUTLINING YOUR COURSE


-How to create lead magnets that grow your waitlist while you are building your course.

-How (and why) to do pitch-free webinars to grow your warm audiences so your Facebook ads are more cost-effective.

-How to build a waitlist and keep leads engaged while they wait.

-How to easily create an editorial calendar of content that builds momentum before your course is even available.

-How to prime your audience so that you can launch with a line already formed.

 
Module 3:
PRIMING THE AUDIENCE

-How to craft an experience that aids implementation.
​​​​​​​

-How to build a course with no budget.

How to choose the best platform for your needs, regardless of your technical skills.

-How to choose which media formats to use (and ignore) to enhance the learning experience and play to your strengths.

-How to quickly create teaching resources like workbooks, worksheets, PDFs, etc. that help students get the most of your content.
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-How to decide when to launch a course or when to make it available always (evergreen).
Module 4:
BUILDING THE COURSE

-How to structure your course and house it on a platform so that you're creating an optimal learning environment.

-How to script your course -- fast!

-Editing basics so you can make your videos more polished.

-How to do screenshare and create slideshows.

-How to film your course on no budget.

-How to put your course together, regardless of the format (including technical how to's).

Module 5:
SELLING YOUR COURSE

-How to create your offer and price your course.

-How to decide between payment plans, payment processors, refund policies, and the like.

-How to create a high-converting sales page (I share with you my plug-and-play formula).

-How to deliver upsells, downsells, and complementary products.

-How to use "the life cycle of a lead" concept to capture those who don't initially purchase your course.
​​​​​​​
-How to sell your course, regardless of the audience or topic.

I also share a swipe file of my best-performing course marketing e-mails!
Module 6:
SERVING YOUR COURSE

-How to onboard your students to guarantee their success and keep up their progress.

-How to successfully run an engaged live implementation program.

-The best way to get feedback from students so that you can improve the course (and capture testimonials!).

-How to re-launch without having to re-build momentum.
​​​​​​​
-How to determine the key performance indicators (KPIs) you need to measure your course's success (and continue improving it over time).
What else does this include?
6 modules of learning
Private support group with daily coaching
Workbooks and worksheets
Unlimited updates
Lifetime access
Bonus courses and trainings
I'm ready. Sign me up!
But about that group...

The Course Course Club is one of the best parts (and well worth the cost of the entire program).

Housed inside a Facebook group, The Course Course Club is a great resource for support and solidarity (not to mention daily coaching and accountability from me).

Some course creators jump ship after a course launches. Not me. I'm present daily providing tips, guidance, and strategies -- whenever needed.

That means that as you build your course, you don't have to go it alone. I'll be there, as well as your other fellow course creators!

Stuck on a course idea? Need help validating your plan? Struggling with teaching a certain concept or selling your course? No fear. I'll be here! (Inside The Course Course Club.)

LIFETIME ACCESS

Don't navigate those murky course creation waters alone! You've got The Course Course, and it's not going anywhere.

Yes, regardless of when you decide to start -- whether next week, next month, or next year -- you get lifetime access to the content.

I don't nickel and dime you with monthly membership fees or update fees. 

No catch. No strings attached. 

Lifetime access to the content and group are just part of the one-time investment you make when you enroll in The Course Course.
 ​​​​​​​

 

What about the bonuses?

Invest in The Course Course today, and you'll also receive:

A swipe file of my best-performing sales e-mails.
My plug-and-play sales page templates.
Tutorials showing you how to create engaging slideshow presentations.
Easy-peasy tutorial showing you how to create beautiful workbooks and worksheets, regardless of your design skills.
A video editing basics mini-course so that you may create more polished video lessons.
A launch checklist to keep you on track and launch with a line formed.
I'm ready. Sign me up!
Create your course on the go!

​​​​​​​The Course Course and all of its strategic goodness is accessible across all devices inside a handy dandy membership site.

So whether you choose to start the program this week, next week, or even next year, you can pull it up on any device making learning easy (and portable). 

That includes all of the bonuses and support group, too!
Now you might be reading this and thinking:

"What if I don't have an audience? What if I barely have a business?"

While I have a seven-figure business now, that is far from how things got started.

When I launched my first course I had maybe ten people on my mailing list. I had next to no followers on any social media platforms. Basically, I was a digital nobody.

But I had some skills, I had some strategies, and I had some things I wanted to share.



Now, about two years later, I have a collective audience of nearly 40,000 people, and I have a grossed over $1 million in course sales.

Inside The Course Course, I share with you exactly what I have done to accomplish all of that in a relatively short amount of time. ​​​​​​​

"Your courses have single-handedly changed the way I do business."

-Penny Lawler

Step by step, no fuss:

“I have invested in others programs before, but Courtney’s program showed me how to actually do it without the fuss. 

Step by step.” 

-Yvonne Valenzuela
Created her course in six weeks:

“I’ve had a dream of doing a course for several years, but it always managed to be placed last on my long to-do list…
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In exactly 6 weeks from enrolling in The Course Course, I sold my very first course to the exact number of students I planned.   Now I’m taking action to scale next year.”

-Sara Anderson
Nothing worked until now:

​​​​​​​“Before, I had tried to launch a course and ended up with no buyers. Just after that, I joined the Course Course and have successfully launched not one but two courses! The Course Course broke everything into simple actionable steps and took the overwhelm out of all the options… 

I credit the profitability of my course launch to the Course Course!”

-Kerri Carlile

Money-Back Guarantee

Refund, you ask? My guess is that after you complete the course, you’ll be thinking of a different “r” word — referral! 
#nailedit 😉

But seriously, try The Course Course Risk-Free for 30 days. Within those 30 days, if this course doesn’t meet your expectations, let me know.

I created this course because I wish I had something like it when I first attempted course creation. However, if this course truly doesn’t help you, email me for a full refund within 30 days of purchase. 

You're part of something good!

Your purchase will better your business, but also the world!

10% of all proceeds from sales of The Course Course go to the Pre-emptive Love Coalition, an organization that, in their words, "engage(s) the world’s most polarizing conflicts by confronting fear with acts of love."

Their presence and actions in some of the world's most war-torn regions has saved and improved lives for the last decade, and I'm honored to have a platform in which to give to their cause.
 
Whether you're already established or totally green...

Whether you've got a huge audience or no audience at all...

Maybe you have 1,000 course ideas, or you're still struggling to come up with that one winning idea...

I can help you inside The Course Course.

Doors are closing soon, but if you've got any questions at all, just click on the chat box in the lower right-hand corner of this page.

We're standing by to answer your questions and help you feel confident by investing in The Course Course.

Let's get your course idea out of your head and into the world.

Where it belongs.

See you inside The Course Course.

Choose an option below to get started today:
 
PAY MONTHLY
12 monthly payments of
$97
  • 👉🏻The complete program, The Course Course
    👉🏻The Course Course Club, a students' only group
    👉🏻My plug-and-play sales page formula


     
PAY IN FULL
1-time payment of
$997
  • 👉🏻The complete program, The Course Course
    👉🏻The Course Course Club, a students' only group
    👉🏻My plug-and-play sales page formula


    ​​​​​​​Save $164!
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